Yes, admission is free, but entry is by invitation only. Invitations can be requested via the VISIT button on our website. Our priority is to welcome buyers (Buyers consist of those purchasing for retail stores as well as for personal use) and fashion/personal stylists, followed by influencers and media representatives. We also invite VIP consumers interested in exclusive designer collections.

As of October 15, 2025, there are 928 registrations for the event. For November 8 and 9, we expect 500+ daily attendees. The audience is diverse, with a majority from beauty, fashion, and creative industries—including influencers (32.8%), fashion stylists (25.6%), bloggers (19.6%), media representatives (16.4%), buyers (37.7%), and others (7.7%). Participants range from industry professionals to fashion-conscious individuals across the Middle East, CIS, Eastern Europe, and UAE.

The popup market is a special daytime event held after the main fashion shows (November 10–11, Monday and Tuesday). It features 40 designer collections presented on the runway during the show days, which can be explored, tried on, and purchased. In addition, there are 60 showcase spots for beauty service providers—including nails, hair, skincare, cosmetology, fitness, wellness, clinics, dental studios, salons, and more.

Over 30 brands are confirmed — including designers from the Middle East, CIS, Eastern Europe, and local UAE talents. We also host a wide range of beauty service providers: clinics, plastic surgery, botox, fitness, cosmetology, nails, lashes, brows, hair, and styling.

On November 8–9 we'll have the evening runway shows — so the audience will be much larger, but they'll be mainly focused on watching the shows continuously. There will be less time and space for visitors to stop by the pop-ups in the corridors. On November 10–11, however, the audience will have the entire day (10 AM – 6 PM) to explore all the stands calmly — to touch the clothes, discover brands, and interact with designers and beauty services. So: 8–9 November: bigger audience, but you'll be competing for attention with the entertainment and runway program. 10–11 November: smaller but more attentive audience, fully dedicated to visiting the market. Also, on November 8–9 we'll feature only about 10–15 brands in the corridors to avoid blocking guest flow, while on November 10–11 we expect around 60 beauty services and 20–40 fashion corners in the main market area.

We've identified fraudulent accounts and websites impersonating Emirates Fashion Week. These fake profiles attempt to mislead designers and the public by copying our name and visuals. Please note that our only official pages are @emirates_fashionweek on Instagram (black logo with blue verified badge) and our website www.emiratesfashionweeks.com. We never request payments via links or personal messages. If you see suspicious activity, report it immediately and verify any event information through our authentic channels. Your safety and trust matter — always follow and tag only our verified accounts for official updates and participation details.

The AI matchmaking tool is available on laptops at each exhibitor spots. Organizers will introduce at least 50 visitor leads to every exhibitor through chat. Some visitors will approach the station directly, while others will be connected via chat for online introductions and follow-ups.