ABOUT EMIRATES FASHION WEEK (EN)

Emirates Fashion Week® — Official Fashion Week in Dubai

Emirates Fashion Week® is an international fashion and beauty platform, founded in 2019 in Dubai, United Arab Emirates, hosting biannual fashion weeks in the Spring/Summer (SS) and Autumn/Winter (AW) seasons.

The official website is www.emiratesfashionweek.com

Official social media:

Emirates Fashion Week® is an independent fashion week and is not affiliated with emiratesfashionweek.org.

A Leading Fashion & Beauty Platform in the GCC

Emirates Fashion Week® is a major platform for promoting designers, fashion brands and beauty companies in Dubai and the GCC region, including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.

We connect:

  • international and regional designers
  • fashion and beauty brands
  • stylists, hair professionals and makeup artists
  • buyers, retailers and distributors
  • media, influencers and celebrities

Formats Within Emirates Fashion Week®

▪️ Fashion Shows

Runway shows presenting designer collections.

▪️ Fashion Stylist Shows

Curated runway concepts created by professional fashion stylists.

▪️ Beauty & Hair Fashion Shows

Unique runway formats for hair stylists, barbers and makeup artists, allowing beauty brands and professionals to showcase their artistry, techniques and products.

▪️ Designer Showrooms

Private showrooms offering direct access to:

  • buyers
  • multibrand stores
  • investors and distributors

▪️ Pop-Up Market

A pop-up space where fashion and beauty brands:

  • present new collections and products
  • communicate directly with buyers, celebrities and guests
  • launch sales during and immediately after Fashion Week

Emirates Fashion Week Magazine®

Emirates Fashion Week® publishes Emirates Fashion Week Magazine, available in:

  • print edition — 5,000 copies
  • digital online version

The magazine features designers, industry leaders, fashion trends and exclusive interviews.

Education & Professional Development

Emirates Fashion Week® hosts:

  • professional conferences
  • masterclasses
  • educational programs for fashion and beauty professionals

Designer Residency & Market Entry

Resident designers of Emirates Fashion Week® receive:

  • retail corners in multibrand stores
  • opportunities to open their own boutiques
  • immediate sales launch after participation
  • access to the UAE and GCC fashion market

Awards & Recognition

As part of Emirates Fashion Week®, an official awards ceremony is held to recognize outstanding professionals in the fashion and beauty industry.

Awards are presented in the following categories:

  • Best Designer of the Year
  • Best Fashion Stylist of the Year
  • Best Hair Stylist of the Year
  • Best Makeup Artist of the Year

The awards highlight creative excellence, professional achievement and contribution to the fashion and beauty industry in Dubai and the GCC region.

Official Status & Media Hub

Emirates Fashion Week® is:

  • a resident of Shams Media City
  • an official Fashion Event Media Hub

Shams Media City is a government-established media hub designed to consolidate key media institutions within the Shams ecosystem, including:

  • Government Communication Office
  • Media Council
  • Shams Media City
  • Sharjah Broadcasting Corporation