Emirates Fashion Week – AI Advertising Contest

We are excited to launch the AI Advertising Contest for the upcoming 14th Emirates Fashion Week, Spring/Summer 2025/2026,
taking place 8–1 1 November 2025 in Dubai.

TERMS

Who can participate

Anyone, anywhere. Use any AI tools to create Instagram Reels/Stories (video-editing allowed).

Requirements

• Format: 9:16 vertical
• Duration: any for Reels/Stories
• Must include date & EFW brand: 8–11 November 2025, Dubai + Emirates Fashion Week ( Dr Sugiyama preferred)

How to submit

1. Post your Reels/Story on your Instagram.
2. Tag @emirates_fashionweek (not a collaboration—just a tag).
3. Entries accepted only if reposted by our official account.

Fake Account Alert

We detected a fake account using our name and unclear activity. Tag only the official: @emirates_fashionweek (black logo + blue verified sign).

Optional

• May use past EFW looks/highlights Gallery and designers' looks.
• May use program note: 8–9 Nov Catwalk Runway · 10–11 Nov Pop-up Market (Beauty & Wellness).
• Face of EFW: you may use faces listed in the authorized pool; the list will expand over time.
• Reference assets below: venue/location photos and Faces of EFW images are provided as optional references. You do not have to use any or all of them — your creativity is not restricted.

Prizes (Prize Stack)

Winners may receive:

• Contract for ongoing AI ads with Emirates Fashion Week.
• Annual AI-tool fee coverage: $500 / $200 / $100.
• Official recommendation letters confirming use in EFW media.
• Potential paid contracts with participating designers (up to 40) for AI ads of their looks.
• Screening on giant LED screens during Fashion Week.
• LinkedIn-ready badge confirming participation in the EFW campaign.
• Featured website gallery with credits and links.

Open Calls (Partners Welcome)

• Brands: We invite product brands to supply product images/packshots and brand assets for creators to integrate into their AI ads; in return, please contribute additional prizes for creators. (Assets must be cleared for contest-limited use; brand retains IP.)
• AI Platforms: We welcome AI-generation companies to provide creator credits/vouchers for participants.
• Celebrities / Stylists / Designers: If you're willing to opt in your likeness, we'll add you to the authorized Face of EFW pool for use within this contest.

FOOTNOTE / LEGAL

• Content must be respectful and lawful; no defamatory, misleading, hateful, political, or privacy-invasive content.
• No deepfake "statements" or fabricated claims of endorsement/partnership by individuals or brands.
• Face of EFW images may be used only from the authorized pool published on EFW channels; attribution will be provided where applicable.
• By submitting, you grant EFW a non-exclusive, revocable license to repost, screen at the event, and feature your work with credit; you retain IP.
• The Face of EFW list will expand over time; check updates before publishing.